Why Frank & Eileen Continues to Be Our Best-Selling Brand

June 28, 2026

If you've shopped with us for any length of time, you've probably heard us talk about Frank & Eileen.

It's one of those brands that customers discover and then come back for again and again. Many women start with one piece, then build a collection of their favorite styles in different colors and fabrics.

So what makes it so special?

The answer is actually pretty simple. The pieces are easy to wear, easy to style, and they work for real life.

The Pieces You Reach For Again and Again

We've all had those purchases that seemed like a good idea at the time but somehow never make it out of the closet.

Frank & Eileen is the opposite.

Whether it's a button-up shirt, an easy knit, or a lightweight layer, these are the pieces our customers tell us they wear on repeat. They are perfect for work, travel, weekends, and everyday life.

The fabrics feel incredible, and that's no accident. Frank & Eileen sources many of its premium fabrics from renowned Italian mills, including its signature Italian linen and cottons, then crafts every piece in California. The result is timeless clothing that's exceptionally soft, and beautifully made. They're simply pieces you'll still love next year and five years from now.

Why We Love The Brand

One of the things that makes Frank & Eileen stand out is their commitment to getting the details right. Founder Audrey McLoghlin started the company with the idea that women deserved beautifully made clothing using the same premium fabrics traditionally reserved for men's shirting. Today, the company remains women-owned and continues to focus on quality, fit, and timeless style.

What we appreciate most is that the brand never stops improving. Frank & Eileen listens closely to feedback from customers and buyers like us, then thoughtfully refines their fits, fabrics, and styles season after season.

A Smarter Way To Build A Wardrobe

Getting dressed is easier with Frank & Eileen. Every piece is designed to work seamlessly with the rest of your wardrobe.

That's one of the reasons Frank & Eileen has become such a customer favorite.

A great button-up can be worn open over a tank, tucked into denim, paired with white jeans, layered under a sweater, or thrown over a swimsuit on vacation.

Instead of buying more, you're getting more out of what you already own.

The Pieces You Reach For Again and Again

A fresh update this season is Frank & Eileen's new approach to their travel collection. Many of their bestselling styles are now available as separates, allowing you to choose the pieces that work best for you. Whether you're packing for a weekend away or a longer adventure, Frank & Eileen has travel down to a science, making it as easy as 1, 2, 3 to pack for your next getaway.

Another thing we love is how intentional Frank & Eileen is with every collection. Each season is built around timeless neutrals with thoughtfully chosen colors that feel fresh while pairing beautifully with pieces from previous collections. It's one of the reasons customers continue adding to their Frank & Eileen wardrobe year after year.

New Styles Have Arrived

The newest Frank & Eileen collection has officially arrived, and we couldn't be more excited to share it with you. If you've been thinking about adding your first piece or growing your collection, we'd love to help. We've been styling Frank & Eileen for years and can help you find the perfect fit, fabric, and silhouette for your lifestyle.

Looking For Something Specific?

Did you know we can often special order Frank & Eileen?

If you're searching for a specific color, size, or style, just ask. We'll gladly check availability and see what's possible. Send us an email to Rachel@grapevinefashion.com

Some of our customers' favorite pieces started as a special order.

A Little Fourth of July Fun

Looking for something to wear this holiday weekend? Browse a few of our favorite Fourth of July styles below, or shop the full edit to see everything we've handpicked.